Are you a Virginia search engine optimization company? Are you struggling with the competition in the market? Is maintaining your clients becoming an uphill task? Don’t worry. This article will teach you on key points that when you add on your skills you will get your business back on track.
The internet has become one small market for a very big population. Every business is going online and targeting the same group of people. As a SEO company, you need to do thorough research of the market. What is the target group for your client? What services is your client offering? How stiff is the competition? What are the pain points for clients that have not yet been solved? You need to bring solutions that are not there already in the market. All your clients come to you because they trust you to generate enough traffic for them. By focusing on clientele pain points and offering solutions that are not there in the market you perfectly win their attention.
Focus on mobile devices
Google is the leading search engine in the world. Every person actively involved in the internet visits google a few times a day. It recently launched the mobile first index. Google understands that a majority of people are accessing the internet using their smartphones. If Google values its mobile phone clientele, as a SEO company you should too. Get all the information given to you by your client and ensure its updated on mobile first index as on the desk top. Set mobile meta data correctly. Match structured markup for your desktop and mobile sites.
Evaluate your clients work for optimum services and content
We both agree that for every product you are trying to sell online there is a pool of similar products. This is why you need as a company to evaluate your clients work. Is it the right content? Are keywords phrased correctly? Is it relevant to the targeted group? After going through your clients work rewrite to address the specific pain points that should be targeted. Doing this will get your clients content ranked high in the search engine hence bringing on the traffic you both need.
Give a great focus on voice search
With everyone getting lazy with every dawn of a new technology you need to keep the pace. Google voice search is one service that is growing at a very high rate. How do you focus on it? By optimizing your client’s content to answer most question asked by his target group. It works on the principle of answering questions asked. Get your phone ask questions that your clients content answers. The answers you get on googles voice search answers will give an idea on how to optimize your client’s content for maximum traffic.
Get the fastest possible page speeds
We all agree that waiting sucks. Imagine a situation where you are searching for something online and it takes 7 minutes to give you results? Awful, right? Search engines will rank your page lowest if it cannot be accessed easily. One or two seconds are enough to get what you need online. Create your clients page in a way that one tap to the link brings up all the answers.
Analyze your client’s web marketing
As a SEO company you need to be a reliable partner to your clients. They have entrusted you with their company web and all they expect are results. Make sure you analyze their web marketing strategies frequently. Are they doing it in the right way? What should they add to increase their traffic? When you have answers advise them on the best marketing strategies to implement.
Focus on local search optimization
Include location modifiers in all your keywords. In your case Virginia would work magic. When people around Virginia search for your services the location modifier will pull a map of where your client’s services can be found. This is a great way of making potential clients actual clients. With clear information on services offered and where they are offered everyone will stop searching and go get the services.
Accountability is key
As a Virginia SEO company, you are not immune to mistakes. If a mistake occurs correct it as efficiently as possible. Be completely accountable to your clients. Provide detailed reports on all the activities of your client’s web page and offer improvement strategies.…